Incept Membership Blog

Is your association doing enough lead-generation?

Posted by Timothy Serafino on Jan 11, 2016 10:07:25 AM

Can you list the ways your organization generates leads for prospective members? Most likely your leads come from three main places: newsletter subscriptions, annual event attendance, and webinar attendance. These are good sources of leads, don’t get me wrong. But too many organizations are going about their year as if that’s good enough. There are, however, other ways to generate leads and drive prospective memberships that lead to growth.

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3-Steps to Make Your Member Win-Back Campaign More Effective

Posted by Timothy Serafino on Jan 8, 2016 2:03:10 PM

Year after year, the pendulum of member engagement swings from one trend to the other and back again. And every shift leaves a trail of lapsed members and lost revenue as associations and organizations hustle to spend time and money meeting trending demands.

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3 easy, low-risk ways to increase your member engagement in 2016

Posted by Timothy Serafino on Jun 24, 2014 4:38:31 PM

There’s no question about it: Whether your organization has had one of its best years this century or one of the worst since its inception, you are faced with raising the member engagement bar once again for 2016.

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